Making the Most of Bridal Shows

Making the Most of Bridal Shows
Courtesy: Joe Pike | News Source:

Make sure you stand out from the crowd. That’s romance expert Katie Rahr Kapel’s No. 1 piece of advice for agents looking to maximize their business opportunities at bridal shows. “In the end, I just try to stand out from the competitors and create a brief experience for the short time [attendees] are at the booth to leave a lasting impression, so they remember me,” said Kapel, owner of Fargo, N.D.-based Mode Travel Agency, Inc.

1 Request a Prime Location

“When investing in a bridal show, be sure to request a prime booth location, even if it comes at a premium,” she said. “If you are able to see the layout ahead of time, this can help determine which space to confirm.”

Also, Kapel recommended buying a neighboring booth to create a relaxing, suite-like environment to conduct meetings in. “Have [visitors to the booth] register for a drawing, participate in a hands-on activity, and view brochures or digital media displayed without feeling crowded,” she said.

2 Ask for Supplier Support

To make bridal shows more affordable, Kapel suggested asking one of your suppliers to split the cost and share the space with you.

Decorating your booth is important because it invariably validates you as a wedding and honeymoon expert in the eyes of attendees, Kapel said. “Make it fun and inviting,” she added, but not to the point of being distracting.

3 Promote on Social Media

Kapel incentivizes attendees to post photos of her booth on social media with specific hashtags, by offering a chance to win a prize that she announces after the show. Mode Travel Agency then posts those photos on its Facebook page. “The wedding shows are so busy, and brides are seeking out freebies and décor ideas, so [the posts] remind them later to start planning that honeymoon [and provides them] with a contact in case they forgot who they talked to, as they will have a photo to look back on.”